Today there is an increasing trend for members of the business community to align themselves with philanthropic causes that reflect the values of their employees, customers and business operations. Big Brothers Big Sisters of Peel values the contributions of all community stakeholders and strives to strengthen the community by building solid, mutually-beneficial relationships.
In recent surveys:
- 92% of consumers consider it important for corporations to contribute to nonprofits
- 76% of consumers have taken part in at least one cause-related marketing campaign.
- 90% of teenager said they would switch to a brand affiliated with a good cause, if price and quality were equal.
There are a variety of ways that corporate or local businesses have actively engaged with Big Brothers Big Sisters of Peel that have assisted businesses in meeting their internal objectives, including hosting children's activities that have helped with staff team-building and skills-development; piloting In-School programs that have helped improve communication skills and sponsorship that has helped with branding and new market development.